Why Should Your Digital Marketing Strategy Be Optimised In The Face Of Inflation?

 

Inflation is a tricky beast. It's a natural part of the economic cycle, but that doesn't mean it's easy to deal with. In this post, we'll explore some of the ways inflation affects your business and how you can optimise your digital marketing nz strategy when inflation is on the rise.

The underlying cause of inflation

Inflation is a problem for businesses. Inflation occurs when too much money is in circulation, and there's not enough demand to consume it, causing prices to rise. This can be caused by the following:

Increased demand for goods and services

Too much money in circulation

Government policies

Economic conditions, such as a recession (when demand falls) or depression (when demand drops dramatically).

Keep Those Customer Personas in Mind

As you know, the first step in any advertising campaign is having a clear idea of who your target audience is. That's because there's no point in promoting your product to someone who doesn't want it or needs it.

In order to get started on this, you'll need to know the following:

What they want to buy: An understanding of what people are looking for will help you develop strategies that appeal to their needs. This can be done through surveys, focus groups and other data-gathering methods (Google Analytics).

How they buy: Understanding how customers make decisions will give insight into which channels work best for getting those messages out there—and where they might need more help with the buying process itself (for example, by updating the user experience on your website).

Where they can be reached: Knowing where people are spending their time online helps optimise both SEO content and PPC ad copy so as not only to reach potential customers but also attract them with relevant messaging—similarly important when considering social media marketing strategies too!

Maintain a Consistent Tone Over Social Media

You should maintain a consistent tone of voice over all channels, particularly social media.

Consistency is important in any marketing strategy, but it's especially important when you're trying to build trust and loyalty with customers. Your company may want to be known as the place that gives great customer service or makes its products out of eco-friendly materials—but if you don't stick to these messages across all your channels, people might not understand why they should care about those things.

 

It's also important for consistency because it allows people who have never heard of your brand before (or who haven't seen one of your ads) to quickly get an idea about what kind of company you are: what values do you stand for? What type of people does this brand appeal most strongly to? 

If everything looks different across different social media platforms and websites, then customers won't have a clear idea of what kind of message they'll receive from each one—and that can make them less likely to engage with any content at all!

Be Aware of Economic and General News

As a business owner, it's important to keep an eye on the news. Just like you are affected by the weather, you can also be affected by economic and general news. However, unlike the weather, there is some control over how this affects your business. You can use it to your advantage and even inform your digital marketing nz strategy.

The first step toward being aware of general news is reading it regularly. Try reading one article per day from different sources so that you get a wide range of perspectives and information. 

 

The second step is identifying what impacts could be felt in your industry or niche market by changes in these articles or trends within them (like if there was a new tax law passed). 

Then make sure that you communicate those impacts back out through social media posts made consistently over time, so users know what's going on inside their industry without having to dig into other articles themselves!

Conclusion

In conclusion, it's clear that inflation is a big deal. But it shouldn't stop you from running your business and marketing it properly. Remember that many customers are still shopping online and looking for ways to save money wherever they can. By keeping your eyes on the market and staying up-to-date with news events, you can optimise your digital marketing nz strategy so that you don't lose out on potential sales because of inflation!