Is Facebook advertising a good fit for your business?

 

I know how tempting it is.

You've heard about all the success stories. Superstar companies and brands are killing it on social media. People who have "made it big" online from the comfort of their own home without having to work too hard. Heck, this probably sounds like a dream come true, especially if you're running a small business or trying to sell something online.

The good news is… It's totally possible to bank on Facebook and other platforms with the right Digital Marketing Auckland wide campaign. The bad news? Most people don't do things right!

There's no doubt that Facebook is a powerful platform for businesses of all sizes. But does that mean advertising on Facebook is a good fit for your business? Well, that depends on a few factors. In this blog post, we'll take a look at some of the pros and cons of advertising on Facebook, so you can make an informed decision about whether or not it's the right strategy for you.

What Is Facebook Advertising & How Does it Work?

Facebook advertising is a form of Digital Marketing Auckland wide on Facebook. You can promote your content, website and even your products or events to specific audiences.

The best way to understand how Facebook ads work is to think about the platforms as channels through which you can reach people with a message that will drive them towards your business goals. For example:

Promote Your Content - If you have blog posts or videos that are relevant to certain customer segments, you can use an ad campaign to promote these so they're seen by more people who might be interested in them. This could lead users directly back to your website, where they can learn more about what you offer and convert into customers (if appropriate).

 

Promote Your Website - If someone visits one of your websites but doesn't convert into a customer, it could still be valuable for you if they visit again later on because their browsing history will show up in their Facebook profile under "Recently Shared By." When this happens, there's no need for another ad campaign--it's automatic!

Should I promote my company on Facebook?

Facebook is the biggest social media platform with over 2 billion users. It's also a place where people are more likely to make a purchase and engage with your brand.

Facebook is the most popular social network in the world, with over 2 billion active users. It has become one of the most effective channels for promoting products and services, as well as building an audience of customers that are interested in what you have to offer.

What are the benefits of Facebook advertising for businesses?

Here are the top benefits of Facebook advertising for businesses:

Facebook is a powerful way to reach your target audience. Just like with online search marketing, the power of Facebook lies in its ability to reach your ideal customer at scale. If you're targeting people who have expressed an interest in your business or industry, it's easier than ever before for them to find you.

Facebook ads are affordable. Thanks to its massive user base, Facebook can offer advertisers highly targeted ad impressions at very low prices—often times less than $1 per thousand impressions (CPM). That's really good news for small businesses with limited budgets who may not be able to afford traditional media buys or pay-per-click (PPC) advertising campaigns on Google AdWords or Bing Ads.*

Facebook ads are easy to set up and track real-time results from any location around the world! No need for expensive software either since everything happens right within the browser window where there's nothing else needed except maybe an internet connection :)

What kind of results can you expect from Facebook advertising campaigns?

In order to measure the success of your Facebook advertising campaigns, you'll need to know how to track your campaigns. Ideally, every ad campaign should be tracked using UTM tags. These allow you to track the specific source of traffic for each piece of content that's being shared on social media platforms and which specific users are interacting with it. If a piece of content isn't tracked properly, then it will be impossible for businesses or marketers to accurately measure their ROI or return on investment (ROI).

Conclusion

Does Facebook work for your business? It could. The real answer is that it depends on your product or service, what you're trying to accomplish, and most importantly: how well you market yourself on this platform. If you are able to make effective use of Facebook's many tools, then yes -- it will work for you."