Overlooked LinkedIn Ad Techniques

 

I have been a LinkedIn member for more than 15 years, and I can tell you that the site has changed. 

My first experience on LinkedIn was in 2004 when the site was still relatively simple and not as busy as it is today. Back then, it was easy to find people from your past through their publications on LinkedIn. 

There were a few Social Media Marketing Agency Auckland back then, and most companies were out of what they had to offer. 

Today, however, there are thousands of professionals in your field who are connected with each other via these publications—and they've created an entirely new way of finding people who could help you get ahead at work.

Personalize Your LinkedIn Ads for Individual Users

LinkedIn ads can be highly targeted and personalized for individual users. You can target your advertisements to specific industries, companies, or even an individual country. This makes it easier than ever to connect with the people you want to reach—and get them excited about your business!

If you don't have time to write custom copy for every ad campaign because there are so many different ways that LinkedIn ads can be customized for individual users, then take advantage of one of the many pre-made templates created by some Social Media Marketing Agency Auckland.

Leverage LinkedIn Event Advertising

LinkedIn event ads are a great way to reach your target audience. You can use them to target people who have attended similar events in the past or those who have RSVP'd for upcoming events.

To target people who've RSVP'd, you'll want to use "Event Targeting" and select "I'm interested in attending" as your keyword. Then select their name from the list of attendees and click "Create Ad". This will allow you to build an ad around their interests (if they're looking at other places online) so that they'll see more relevant ads on LinkedIn!

 

Run a Brand Lift Test

One way to figure out whether you've got a winner or not is by running a brand lift test. A brand lift is a difference between your ad's click-through rate and its competition, and it can give you an idea of how effective your ads are for driving conversions.

• Use a tool like AdEspresso to measure the impact of your ads on landing pages, leads and sales (or whatever metric matters most). For example: if people who saw your ad went onto one specific page within their website instead of clicking away from it immediately, then that might mean there's something about what you're doing that seems more enticing than other competitors' efforts!
• Consider this when making future updates—if an old version had better results than the current ones do now, then try tweaking things until they get closer again!

Conclusion

LinkedIn is a great platform for advertisers of Social Media Marketing Agency Auckland, but there are a few things you can do to keep your ads in front of the right audience. 

If you're using a tool like AdWords or Bing Ads, there are some techniques that will help increase your CTR or landing page conversion rate. 

It's also important to remember that one ad won't necessarily work better than another; there are many factors involved in making an effective display campaign on LinkedIn.