SEO Expert Tips to Help You Rank Higher in Search Engines

 

Finding the right seo expert can be difficult, but in the end it’s an important step to take if you want to rank higher in search engines like Google and Bing. For example, if you run a restaurant, you might find that people aren’t coming because they don’t know about your restaurant or its location on the internet. Read the blog till the end if you own an SEO Agency Auckland to rank higher in the search engines.

Optimise Your Title Tag and Meta Description

Is your title tag optimised for search? If not, tweak it so that it is. If you want more information on how to do that, read an SEO guide like Brian Dean’s. Also, take a look at your meta description and make sure it accurately represents what your post is about. If you don’t have time for both of these steps, optimise just one—but make sure you spend some time on both before publishing a new post!

Create an In-Depth Page for Each Page on Your Site

Some SEO experts recommend creating an in-depth page for each page on your site, while others say you should only create a single, high-quality resource on each topic. Whether you go with one or many pages will depend on your budget and resources. Whichever approach you choose, just make sure that every piece of content is unique and relevant to your business. If it’s not useful or interesting, don’t expect anyone to read it—and don’t expect Google to rank it highly!

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Inject Keywords into the First 100 Words of Your Content

This is a seo expert tip that a lot of new writers don’t understand. Keywords are how search engines decide what content should be displayed. And not just any keyword will do—it needs to be an exact match, which is why you should make sure that every page you write includes your keyword(s) within your first 100 words (more on content length later). This will help drive visitors to your site through search results, and hopefully keep them there for a long time.

Create a Solid Internal Link Structure

One of Google’s core algorithms is its link-based PageRank (PR) system. In order for a site to rank well, Google looks at sites linking to it—and pages within it—as votes of trust. The more high-quality links pointing to your website, and from authoritative domains that are relevant and appropriate for your business, the higher you’ll rank in search results.

Focus on Mobile-Friendly Design

According to recent research from Google, 53% of all Internet searches now come from mobile devices. This means that if your website is not mobile-friendly it can be detrimental for you and your business. If you want your website to rank higher in search engines it needs to be designed for mobile users, which means if you have a desktop version of your site it needs a responsive redesign.

Publish Quality Content Regularly

SEO is about offering search engines and users something of value. In order to be successful, you need to get good at creating content that: a) people want, b) information that’s easy for search engines like Google to crawl and index, and c) well-organized so that users can find what they’re looking for quickly. If your content lives up to those criteria, you’ll rank higher in search engines than your competitors.

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