Why Should Your Digital Marketing Strategy Be Optimised In The Face Of Inflation?
Inflation is a tricky beast. It's a natural part of the economic cycle, but that doesn't mean it's easy to deal with. In this post, we'll explore some of the ways inflation affects your business and how you can optimise your digital marketing nz strategy when inflation is on the rise. The underlying cause of inflation Inflation is a problem for businesses. Inflation occurs when too much money is in circulation, and there's not enough demand to consume it, causing prices to rise. This can be caused by the following: Increased demand for goods and services Too much money in circulation Government policies Economic conditions, such as a recession (when demand falls) or depression (when demand drops dramatically). Keep Those Customer Personas in Mind As you know, the first step in any advertising campaign is having a clear idea of who your target audience is. That's because there's no point in promoting your product to someone who doesn't want it...