What Is Anchor Text? (And How Important Is It For SEO?)

Anchor text is the clickable text that appears when you hover over a link. It's also called "clickable text" or "link text." Anchor texts are used in SEO to increase your website's search visibility. They can also help improve your click-through rates and conversions. This is where SEO companies Auckland experts here with suggestion that it is a hypertextual reference to the source of some content in a document. According to Google, it's the words which appear highlighted in blue when you hover over them on a web page—the words that let users know what they are clicking into. What Is Anchor Text? Anchor text is the clickable text that appears in a hyperlink, which is what people see when they click on a link. For example, if you were to visit our website through this link: http://website.com/article/anchor-text/, the anchor text would be "anchor-text," and it would appear as such: In other words, SEO companies Auckland experts ...