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Showing posts from September, 2022

What Is Anchor Text? (And How Important Is It For SEO?)

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  Anchor text is the clickable text that appears when you hover over a link. It's also called "clickable text" or "link text." Anchor texts are used in SEO to increase your website's search visibility. They can also help improve your click-through rates and conversions. This is where SEO companies Auckland experts here with suggestion that it is a hypertextual reference to the source of some content in a document. According to Google, it's the words which appear highlighted in blue when you hover over them on a web page—the words that let users know what they are clicking into. What Is Anchor Text? Anchor text is the clickable text that appears in a hyperlink, which is what people see when they click on a link. For example, if you were to visit our website through this link: http://website.com/article/anchor-text/, the anchor text would be "anchor-text," and it would appear as such: In other words, SEO companies Auckland experts ...

Overlooked LinkedIn Ad Techniques

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  I have been a LinkedIn member for more than 15 years, and I can tell you that the site has changed.  My first experience on LinkedIn was in 2004 when the site was still relatively simple and not as busy as it is today. Back then, it was easy to find people from your past through their publications on LinkedIn.  There were a few Social Media Marketing Agency Auckland back then, and most companies were out of what they had to offer.  Today, however, there are thousands of professionals in your field who are connected with each other via these publications—and they've created an entirely new way of finding people who could help you get ahead at work. Personalize Your LinkedIn Ads for Individual Users LinkedIn ads can be highly targeted and personalized for individual users. You can target your advertisements to specific industries, companies, or even an individual country. This makes it easier than ever to connect with the people you want to reach—and get th...