How to Make SEO Work for Your Brand?

Even if you have hired the best SEO Company in Auckland, making SEO work for you could take an enormous amount of time. If you want to make the most of your SEO professional hire and want value for your money, we have the right SEO tips for you. 



Read them right below: 

A clear, intuitive, and updated website structure 

Website structure and its navigation play a crucial role in your SEO ranking. Google crawler will go through a link structure or sitemap to find and index pages. If you have structured your website well, every singly page and subpage would be easy to find and indexed by the crawler. 

Besides, spontaneous navigation helps your visitors to find a specific page in the shortest possible time. There is a “three-click” rule according to which a piece of information just is available for your users not more than 3 clicks. Do you have it? 

Add Primary Keyword to the URL

You might have optimised your website pages for different keywords, but using the primary keyword in the URL is the best practice. Don’t use ( _ ) underscores in the URLs; instead, use (-) hyphens.  

Catch Title for Each Page 

Any skilful and experienced SEO Company Auckland would agree it that using a catchy title is the key to success. A title tag gives information about your domain. It’s a short yet effective sentence that describes your online space. The title will appear in many places such as social media, browsers, SERPs, and external pages. So you better make it informative and catchy. 

The title must be original so that you can grab the attention of your target audience easily. Apart from that, your title must be in your audience’s language. For example, if you want the attention of the Koreans audience, the title must be in the Korean language. 

Represent your Brand with Meta-Title 

A meta description is displayed under the title tag (on SERP). This description defines what a page is about, and you can utilise it well to define your brand to grab the attention of the users. 

The standard length of meta-description is 150 to 160 characters.  

Find Useful Keywords 

Keyword phrases are the building block of your website. These are the words or queries that users type in the search engine’s search bar. So you have to make sure that you use only the relevant keywords in your content. 

You can use Google Keyword Planner to perform keyword research. This is a free tool and is available for all with a Google AdWord account. Making this account is also free. All you have to do is just register yourself to Google AdWord, provide information about your website, and voila! You will get a long list of relevant keywords. 

Easy, isn’t it? So don’t take much time to create your Google AdWord account and open your door to rich keywords.  

So implement the above tips or share them with your SEO Company in Auckland to make SEO work for your brand. 

Use them and sky-high your brand in no time.

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